It’s been a while since my last post, dwelling as I currently am in the depths of thesis-writing purgatory. However, on a recent excursion to the surface to obtain coffee and sunlight, I had the pleasure of observing the Flappy Bird saga (no, King. No.) and considering how well it epitomises one of the most consistent issues within the games industry. I’m going to focus in particular in this article on the mobile app marketplace, but this applies to console titles too, although possibly in a slightly different way.